Strategy / Relationships / Results

Marketing

Focus
maxim

THE RIGHT STRATEGY + THE RIGHT RELATIONSHIPS,
GET THE RIGHT RESULTS!

Paul Smith Strategies
services

FOCUS AREAS

Strategic Communications

Planning & Implementation, Branding & Organizational Identity, Crisis Management, Media Training & Coaching, Speech Writing

Public + Media Relations

Message Development & Positioning, Press Release Writing & Distribution, Event Marketing

Copywriting

Advertising Copy, Web Copy, Sales Letters, Sales Scripts, Brochures & Newsletters, Television & Radio Commercials

Social Media Marketing

Social Media Planning & Strategy, Social Content Development & Management, Social Ads

Political Consulting

Media Strategy, Polling & Opinion Research, Volunteer Management, Advocacy

Sales Training

Sales Coaching, Role Play Exercises, Presentation Skills Training, Visualization & Goal Scripting Techniques

about

MEET PAUL SMITH

PAUL SMITH
President & Strategist

   

Paul Smith is a talented communications strategist, advisor and consultant with extensive experience in both B2B and direct to consumer sales, marketing and message development in a diverse array of industries including healthcare, technology, media and nonprofits.

He has a strong external focus and significant expertise building high-level strategic relationships with a wide range of constituencies, influencers and stakeholders including C-suite executives, key customer accounts, government officials and members of the media.

A certified trainer and presenter and a skilled copywriter, Paul has worked on successful national sales campaigns for Fortune 500 companies and planned and directed award-winning public relations projects and events.

With 20 years of experience, Paul’s entire career has focused on marketing, PR, media and sales. He started out as what he calls an “independent contractor with my own media distribution business,” better known as a paperboy. When he grew up he held director level marketing positions for healthcare providers, was the publisher of a direct mail advertising magazine and worked as a media account executive for the largest cable television company in the country.

Over the years, Paul has held a number of roles and led a number of teams, but perhaps the one that comes most naturally is that of “cheerleader.” Just being around Paul’s positive attitude and enthusiasm makes you see how interconnected we all are and believe in the unlimited power of human potential. It’s no wonder that his job is to fuse strategy with relationships in order to get results.

causes

Paul strongly believes in the philosophy of “doing well by doing good” and is highly engaged in community service and civic affairs–having served several nonprofit organizations in leadership roles as a board member, executive officer, advisor and consultant. He has received numerous awards and accolades for his volunteer service. In 2015, under his leadership as president, the Circus Saints and Sinners received the West Virginia Governor’s Service Award, a program that honors outstanding individuals and groups involved in solving social issues through volunteer service. Organizations Paul has served include:

 

CircusSaints&Sinners Logo-stackedB&W
testimonials

WHAT PEOPLE ARE SAYING

  • Barry Fader, Chief Executive Officer

    “We engaged Paul to collaborate on market penetration strategies, develop communication channels and collateral tools, establish relationships with physicians and medical practice executives and co-present our program. His performance was outstanding in all roles. He is a strategic thinker, highly effective communicator and a dynamic leader.”

    Barry Fader, Chief Executive Officer
  • Frank Carolla, President

    “Paul was instrumental in developing key marketing initiatives for several of my companies. His talent and expertise in social media marketing, copywriting, media placement and website content development greatly enhanced our brand awareness, customer engagement and messaging. He is a creative and dynamic strategist and a highly valued member of our team.”

    Frank Carolla, President
  • Lynn Schneider, Director of Business Development & Client Relations

    “I worked with Paul Smith when he was contracted with a national sales outsourcing company. He successfully utilized his marketing expertise and consultative selling skills to facilitate discussions of business issues and create revenue opportunities with targeted C-level executives for our client, a Fortune 500 technology company. His efforts directly contributed to the development of millions of dollars of sales pipeline.”

    Lynn Schneider, Director of Business Development & Client Relations
  • Kathy McCoy, Director of Marketing

    “Paul and I worked together when he was brought in as a consultant to advise and support the facilities in the region with their marketing and census development initiatives. His in-depth knowledge of sales, marketing and business development strategies and his strength in building strategic relationships with physicians and hospitals proved to be instrumental to our success.”

    Kathy McCoy, Director of Marketing
  • Michael Pecosh, President

    “Paul Smith used his broad experience and expertise in strategic planning and market analysis and research to help successfully launch my counseling practice and provided valuable consulting on the development of our marketing and referral development programs. He is extremely creative and knowledgeable, with keen sales and marketing instincts.”

    Michael Pecosh, President
  •  

  • Barry Fader, Chief Executive Officer

    “We engaged Paul to collaborate on market penetration strategies, develop communication channels and collateral tools, establish relationships with physicians and medical practice executives and co-present our program. His performance was outstanding in all roles. He is a strategic thinker, highly effective communicator and a dynamic leader.”

    Barry Fader, Chief Executive Officer
  • Frank Carolla, President

    “Paul was instrumental in developing key marketing initiatives for several of my companies. His talent and expertise in social media marketing, copywriting, media placement and website content development greatly enhanced our brand awareness, customer engagement and messaging. He is a creative and dynamic strategist and a highly valued member of our team.”

    Frank Carolla, President
  • Lynn Schneider, Director of Business Development & Client Relations

    “I worked with Paul Smith when he was contracted with a national sales outsourcing company. He successfully utilized his marketing expertise and consultative selling skills to facilitate discussions of business issues and create revenue opportunities with targeted C-level executives for our client, a Fortune 500 technology company. His efforts directly contributed to the development of millions of dollars of sales pipeline.”

    Lynn Schneider, Director of Business Development & Client Relations
  • Kathy McCoy, Director of Marketing

    “Paul and I worked together when he was brought in as a consultant to advise and support the facilities in the region with their marketing and census development initiatives. His in-depth knowledge of sales, marketing and business development strategies and his strength in building strategic relationships with physicians and hospitals proved to be instrumental to our success.”

    Kathy McCoy, Director of Marketing
  • Michael Pecosh, President

    “Paul Smith used his broad experience and expertise in strategic planning and market analysis and research to help successfully launch my counseling practice and provided valuable consulting on the development of our marketing and referral development programs. He is extremely creative and knowledgeable, with keen sales and marketing instincts.”

    Michael Pecosh, President
  •  

contact

CONNECT

     

Your Name (required)

Your Email (required)

Subject

Your Message

953 National Road #133
Wheeling, WV 26003

 

304.281.8319

paul@paulsmithstrategies.com

Pittsburgh cityscape